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Landlords rule

"We are riding a monster wave that has a long way to go before getting to shore," said Camden Property Trust CEO Ric Campo in his introduction to the apartment REIT's Q1 2012 conference...

Follow thy prospect

The growth of new websites is hyperbolic with an estimated 140 thousand websites launching each day. Digital ad sales for the first half of 2016 was a record-breaking $32.7 billion dollars, up 19 percent...

Customer experience quantified

Rationales for focusing on customer experience tend to be driven by a gut belief that it's just "the right thing to do." The problem with this is that often, whether experience is a priority...

Imagine there’s no marketing. “It’s easy if you try.”

The redistribution of power from brands to individuals is the enduring legacy of social media. The recent rise of ad blocking represents a tectonic shift in the balance of power between marketers and consumers....

Hitting the brakes

Hundreds of thousands of units are on the verge of being complete, prices in the housing market are improving and the economy is doing better than it once was, and some believe those factors...

Parable of the Post-It

I'm rather tall, so I figured I had already won the game and sat back down with a smile. "Now," he said, "I want you to take that same Post-In note and move it higher." Here's...

NAHB Multifamily starts spreadin’ the news

The multifamily industry has been an important part of the 65-year- old National Association of Homebuilders (NAHB) for decades. Since 1981, NAHB Multifamily has served as one of the voices of the industry. But...

The buy boom

A recent industry survey conducted by Beech Street Capital, a Capital One company, reports that multifamily housing acquisitions are on the rise, driving an increase in demand for acquisition financing. Nearly half of the...

RealPage Goes for the Gold

In Colorado, RealPage CEO Steve Winn shows clients new tools for reaching higher levels of performance. The greatest athletes in the world all strive for one thing: peak performance. To accomplish this, they employ the...

You have more power than you know

I heard Bill Clinton at the National Apartment Association convention in Denver last month. He's certainly one of the most charming, well-spoken, articulate ex-presidents since, well, Ronald Reagan. I was, however, distracted by the audience....